Webinar Recap: Time Saving Hacks To Grow Your Small Business
Earlier this month Viraltag teamed up with SuperTasker, a platform for outsourcing and managing digital tasks, for a webinar on growth. We shared time saving strategies to help small businesses grow their brands by making the best use of content. With the right strategies, creating and reusing content can be the most efficient way to quickly meet your marketing and growth goals.
If you missed the webinar, you can watch a recap below.
We also shared the deck from the webinar in a slideshare.
We mentioned a lot of tools and tricks during the webinar that you can use to create, curate, and …
5 Brands That Make Customers the Star on Social Media
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. …
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How I Do Pinterest: Katie Carlson, ImproveNet/CraftJack
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today, we meet Chicago-based Katie Carlson, who does content marketing and social media for ImproveNet.com. The home-improvement site has been owned by CraftJack, a service that connects home-improvement professionals with homeowners, since 2013.
It’s fitting that Katie Carlson pins home-improvement ideas from an office that won an award for interior design.
Katie Carlson of CraftJack/ImproveNet
At CraftJack’s headquarters, the entry hall is a series of portals that represent phases of a home construction project. The theme …
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How To Use Social Media To Plan the Best 4th of July Party
The Fourth of July is not only a historic day, but it is also a day to throw a fun-filled party with amazing fashion, games, food, cocktails, and of course, fireworks.
Planning this party can be quite difficult, as there are a lot of factors to worry about. However, social media is a great source for unique and interesting ideas for your celebration. At Viraltag, I help in creating consistent branding and imagery throughout our social media accounts. While doing this, I found that planning a party can be very similar to developing a social media strategy. It takes time, …
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Mary Meeker’s 2015 Internet Trends Report Reveals Visual Is King
We’ve had a hunch (a pretty good one) that visual content was on the rise for a while. This week, we got more proof. Mary Meeker released her annual Internet Trends report this week. A partner at the VC firm Kleiner Perkins Caufield & Byers, and former Wall Street analyst, Meeker has been publishing her look at what is emerging and declining in tech for the last 20 years. The tech world eagerly awaits her report every year and lately the social marketing world has been doing the same.
The biggest news from the report in our world is how much visual content is being …
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Attention Bloggers and Publishers: Stop Making These 7 Basic Pinterest Mistakes
Bloggers and publishers are looking for more ways to drive traffic back to their websites. Yet many continue to make the most basic mistakes without even realizing it. You don’t know what you don’t know right?
Pinning your blog on Pinterest and achieving success is going to take more than a “hope and pray” strategy. Hoping for more followers and repins isn’t going to cut it if you’re not fully committed to learning what it takes to win on Pinterest. You probably joined Pinterest awhile back (you possibly don’t even remember when) and you might be thinking of dabbling into it again. You’d be …
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How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs
You spend hours a day pinning, or load up your boards for the next several days using Viraltag. But many people are asking, “How do I really know if what I’m doing on Pinterest is working?”
Whether you’re managing your own account or someone else’s account, you want to figure out which of your boards are doing well and which are falling flat.
Why is that important?
It’s important because it will tell you if you should continue with your current Pinterest marketing plan or if you need to change your tactics.
I like to think of it this way: Have you ever wanted to lose weight and decided you …
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Why Featuring Your Customers on Pinterest Will Dramatically Boost Pinterest Engagement
Visual Content Marketing has some powerful lessons to teach. Consumers today are leveraging social media to discover and validate potential purchases. In fact, they rely more on digital feedback from friends, family and influencers, and less on brand-generated messages, according to Forrester.
Their research revealed of U.S. adults online, some 70% percent trust brand or product recommendations from friends and family, 46% trust consumer-written online reviews, and just 10% trust ads on websites and 9% trust text messages from companies or brands. This is according to new Forrester data based on a survey of more than 58,000 respondents.
Another Forrester …
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Visual Content Marketing Expert Reveals How To Use Pinterest To Send Messages and Pins
Visual Content Marketing expert discusses how there is not a whole lot of conversation that goes on in Pinterest which is why you will find the message feature on Pinterest especially helpful when you’re trying to reach potential customers.
Here are a few things to keep in mind:
If you’re sending a Pinner a message you have be following each other. ( a minimum of one board)
You can send a message by entering their email address.
You can send your profile page, a board, or a pin.
It also includes a group chat feature for up to nine people - great for collaborating.
So …
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How to Increase Your Blog Traffic From Pinterest
Visual Content Marketing expert asks; did you know that more than 14 million articles are pinned each day and those articles drive more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
In addition, according to CoSchedule who dug through data from over one million blog posts they found that Pinterest accounts for 90% of social media shares on the web!
Why should you care? Because every blogger wants more eyeballs on their blogs.
Without traffic what’s the point of it all?
Pinterest can help you get more traffic.
54% of the pins that generate click-throughs are linked to blogs.
As …
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8 Ways Businesses Can Drive More Sales Using Pinterest
Visual Content Marketing experts says that if you’re still humming and hawing about whether you should add Pinterest to your marketing mix then heads up!
The information below will hopefully ignite some motivation within you because if you delay and your direct competitor does not, they will steal your market share using Pinterest.
Pinterest statistics prove that this social commerce site is one heck of a business accelerator tool.
Every retailer wants more eyeballs on their website, right?
More traffic increases your odds of making more sales.
So why invest in Pinterest?
Pinterest attracts people with a buying intent versus Facebook & Twitter who attract …
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How to Arrange Your Boards to Attract More Pinterest Followers
Visual Content Marketing expert agrees that one of the goals on Pinterest is to continually grow your Pinterest followers. One of the ways to do that is by creating boards that resonate with your target audience. Pinterest users are somewhat selfish because they are pinning images that will help them with their goals, planning for their future, or to discover things to better their lives.
So what that means to you as a business is making sure that when Pinners comes across your Pinterest page you are making a lasting first impression. How do we do that?
What you do offline …
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