Mary Meeker’s 2015 Internet Trends Report Reveals Visual Is King
We’ve had a hunch (a pretty good one) that visual content was on the rise for a while. This week, we got more proof. Mary Meeker released her annual Internet Trends report this week. A partner at the VC firm Kleiner Perkins Caufield & Byers, and former Wall Street analyst, Meeker has been publishing her look at what is emerging and declining in tech for the last 20 years. The tech world eagerly awaits her report every year and lately the social marketing world has been doing the same.
The biggest news from the report in our world is how much visual content is being …
Attention Bloggers and Publishers: Stop Making These 7 Basic Pinterest Mistakes
Bloggers and publishers are looking for more ways to drive traffic back to their websites. Yet many continue to make the most basic mistakes without even realizing it. You don’t know what you don’t know right?
Pinning your blog on Pinterest and achieving success is going to take more than a “hope and pray” strategy. Hoping for more followers and repins isn’t going to cut it if you’re not fully committed to learning what it takes to win on Pinterest. You probably joined Pinterest awhile back (you possibly don’t even remember when) and you might be thinking of dabbling into it again. You’d be …
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What the Google-Twitter Deal Means For Your Visual Content
Google and Twitter are together again.
In separate blog posts today, Twitter and Google announced users will begin seeing Tweets at the top of their Google searches. Just on mobile (ios and android) to start, with a desktop rollout expected to follow.
Search for a person or a hashtag and relevant Tweets and Twitter accounts will appear at the top of your browser. Give it a try yourself, we did.
Here’s what happened when we searched for “Letterman” earlier today:
We’re especially excited about this change because of the potential implications for visual content. Not only do Twitter users now have a chance …
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How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs
You spend hours a day pinning, or load up your boards for the next several days using Viraltag. But many people are asking, “How do I really know if what I’m doing on Pinterest is working?”
Whether you’re managing your own account or someone else’s account, you want to figure out which of your boards are doing well and which are falling flat.
Why is that important?
It’s important because it will tell you if you should continue with your current Pinterest marketing plan or if you need to change your tactics.
I like to think of it this way: Have you ever wanted to lose weight and decided you …
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Why Featuring Your Customers on Pinterest Will Dramatically Boost Pinterest Engagement
Visual Content Marketing has some powerful lessons to teach. Consumers today are leveraging social media to discover and validate potential purchases. In fact, they rely more on digital feedback from friends, family and influencers, and less on brand-generated messages, according to Forrester.
Their research revealed of U.S. adults online, some 70% percent trust brand or product recommendations from friends and family, 46% trust consumer-written online reviews, and just 10% trust ads on websites and 9% trust text messages from companies or brands. This is according to new Forrester data based on a survey of more than 58,000 respondents.
Another Forrester …
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Schedule Pins on Pinterest Secret Boards Now Using Viraltag
You asked for it. We heard you, and we built it.
We’re happy to announce that beginning today, you can use Viraltag to schedule pins to your Pinterest Secret Boards! (Click here to tweet the news)
We all have some things we want to keep private. Pinterest users are pinning wish lists, gift ideas, and brainstorms that they aren’t ready to reveal to the public on Secret Pinterest Boards. While you have a choice to invite specific users to your secret boards, these boards are kept private from your broader followers.
Marketers are finding secret boards to be a useful tool to plan, coordinate, and execute on …
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Visual Content Marketing Expert Reveals How To Use Pinterest To Send Messages and Pins
Visual Content Marketing expert discusses how there is not a whole lot of conversation that goes on in Pinterest which is why you will find the message feature on Pinterest especially helpful when you’re trying to reach potential customers.
Here are a few things to keep in mind:
If you’re sending a Pinner a message you have be following each other. ( a minimum of one board)
You can send a message by entering their email address.
You can send your profile page, a board, or a pin.
It also includes a group chat feature for up to nine people - great for collaborating.
So …
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