5 Brands That Make Customers the Star on Social Media
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. …
What the Google-Twitter Deal Means For Your Visual Content
Google and Twitter are together again.
In separate blog posts today, Twitter and Google announced users will begin seeing Tweets at the top of their Google searches. Just on mobile (ios and android) to start, with a desktop rollout expected to follow.
Search for a person or a hashtag and relevant Tweets and Twitter accounts will appear at the top of your browser. Give it a try yourself, we did.
Here’s what happened when we searched for “Letterman” earlier today:
We’re especially excited about this change because of the potential implications for visual content. Not only do Twitter users now have a chance …
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