5 Brands That Make Customers the Star on Social Media
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. …
How I Do Pinterest: Katie Carlson, ImproveNet/CraftJack
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today, we meet Chicago-based Katie Carlson, who does content marketing and social media for ImproveNet.com. The home-improvement site has been owned by CraftJack, a service that connects home-improvement professionals with homeowners, since 2013.
It’s fitting that Katie Carlson pins home-improvement ideas from an office that won an award for interior design.
Katie Carlson of CraftJack/ImproveNet
At CraftJack’s headquarters, the entry hall is a series of portals that represent phases of a home construction project. The theme …
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7 Apps to Create the Best Instagram Photo
Do you ever wonder why your photo on Instagram gets only 15 likes, when another brand posts the same photo and gets 1,000 likes?
Perhaps they used great hashtags to get discovered or already had a large following. But maybe their version of the same photo just looked better.
On Instagram your posts compete with the 70 million other photos shared every day. Making your photos stand out in that busy stream requires creativity.
A simple photo sharing app at its core, Instagram is all about engaging images. Adding a filter, an interesting texture, or a cool overlay can get you more …
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How To Use Social Media To Plan the Best 4th of July Party
The Fourth of July is not only a historic day, but it is also a day to throw a fun-filled party with amazing fashion, games, food, cocktails, and of course, fireworks.
Planning this party can be quite difficult, as there are a lot of factors to worry about. However, social media is a great source for unique and interesting ideas for your celebration. At Viraltag, I help in creating consistent branding and imagery throughout our social media accounts. While doing this, I found that planning a party can be very similar to developing a social media strategy. It takes time, …
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