Webinar Recap: How To Build A Brand From Scratch on Social Media
We were honored to be joined by an amazing founder friend of ours for a webinar this week. Tara McNulty is the founder of Shoot, an awesome contact sharing mobile app that is so much more efficient than carrying around a pack of business cards (which, as she shared in the presentation, often get thrown away).
Tara shared her experience trying to build a brand from scratch and acquire first time users for her app, all while working with a limited budget and limited time. Anyone running a business on their own, or with a small team, will find her time saving tips and …
5 Steps To Create More Attractive Photos On Facebook
How to Create More Attractive Photos on Facebook
Are you using images to build your social media presence? Would you like to create highly shareable Facebook images?
It’s true Tumblr, Instagram, and Pinterest are the fastest growing social networks. But the number of active users on Facebook (1.4 Billion) still dwarfs the number of active users on any of these other networks. Facebook is the only network that has surpassed a billion users. So yes, it’s important to build your presence on other social media networks, but you can’t afford to ignore Facebook if you want to connect …
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5 Ways to Gain Instagram Followers with Great Writing
Compelling images are the star of the show on Instagram, but don’t overlook the attention-grabbing power of awesome captions.
A well-crafted caption draws your Instagram followers deeper into the story of your brand. It can be the difference between someone liking your photo and then just scrolling on and someone taking the time to visit your site to learn more about you. And because so many brands — even big ones — still overlook the power of captions, putting some extra effort to make yours special makes you instantly stand out.
The first Instagram account that made me realize the allure of great captions …
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Three Ways to Use Pinterest to Design Your Home Office
Calling all small business owners and entrepreneurs that work from home. Are you ready for a home office makeover? Then we have one word for you — Pinterest.
You’re probably already using Pinterest to market your business (if not, we have some tips to get you started), but have you thought about turning to this super visual social media platform to help decorate your business? Having a dedicated office space is so important for business owners who work from home. A home office keeps you organized and on task, plus it helps you maintain some semblance of work/life separation …
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23 Social Media Tips We Learned at #BlogHer15
I’m back from an inspiring and information packed few days at #BlogHer15. The annual conference from She Knows Media featured speeches and workshops led by women who have succeeded in bringing their voice to the masses using online tools.
I spent the few days with my notebook open, writing down everything I learned about which tactics and tools lead to the best results. I heard new tips for success on the old networks Facebook and Twitter, learned how to stop playing around on Instagram and Pinterest and actually use them to grow your business, and got an overview for getting started on new platforms Snapchat, Meerkat, and Periscope.
True to the theme …
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How To Use Social Media To Drive Offline Interactions
It’s a safe assumption that if you are reading this blog, you’re using social media in some way to grow your business. Maybe you’re building a brand for your website or sharing inspiration to engage your community online.
But what if you are creating an event offline? Can social media help you drive face-to-face engagement as well? Absolutely.
Whether you’re planning an in-store concert, an author talk, or a huge end-of-season sale, social media is one of the most effective and affordable ways to get the word out. Keep in mind, your customers’ Facebook and Twitter feeds are already packed with ads, …
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Five Nonprofits Thriving on Pinterest — and How They Do It
If you’re a busy staff member or volunteer for a nonprofit organization, running a Pinterest account might seem like just one more thing to do. But this fast-growing visual social network can be a powerful tool for spreading your message.
The visual content that Pinterest highlights is the wave of the future in social media. And it tells your story and creates emotional connections in a way that words alone cannot. Your Pins also have a longer life than your posts on other social networks — that’s a big deal when you have limited time or staffing for …
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How To Get The Most Out Of Your #BlogHer15 Attendance
I’m getting ready to attend my first ever BlogHer Conference - #BlogHer15: Experts Among Us from July 16-18. With so much incredible content packed into two days, I’m wondering how I will be able to retain all that I see and hear. Not to mention the insights that will come out of meeting hundreds of experienced and inspiring female bloggers.
To prepare, I looked to the experts (and internet) for some tips. My guess is I’m not alone in this worry. So for all of you preparing to attend #BlogHer15, or perhaps heading to another conference, here is a plan …
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7 Apps to Create the Best Instagram Photo
Do you ever wonder why your photo on Instagram gets only 15 likes, when another brand posts the same photo and gets 1,000 likes?
Perhaps they used great hashtags to get discovered or already had a large following. But maybe their version of the same photo just looked better.
On Instagram your posts compete with the 70 million other photos shared every day. Making your photos stand out in that busy stream requires creativity.
A simple photo sharing app at its core, Instagram is all about engaging images. Adding a filter, an interesting texture, or a cool overlay can get you more …
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How To Become One of the Cool Kids on Tumblr
Are you taking steps to boost your Tumblr presence? Would you like to learn the best way to increase engagement for your brand on Tumblr?
Tumblr is the fastest growing social network; Tumblr is growing faster than Pinterest and Instagram. If you are serious about improving your visual social media presence, you cannot ignore Tumblr, a social network dominated by images.
From unrwapping.tumblr.com
Images make up 78.11% of all posts.
The best way to improve your Tumblr presence is by creating a strategy that focuses on getting more notes. A note on Tumblr is a ‘Like’ or a reblog. …
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How To Use Social Media To Plan the Best 4th of July Party
The Fourth of July is not only a historic day, but it is also a day to throw a fun-filled party with amazing fashion, games, food, cocktails, and of course, fireworks.
Planning this party can be quite difficult, as there are a lot of factors to worry about. However, social media is a great source for unique and interesting ideas for your celebration. At Viraltag, I help in creating consistent branding and imagery throughout our social media accounts. While doing this, I found that planning a party can be very similar to developing a social media strategy. It takes time, …
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