Sarah Beckham

July 27, 2015

Compelling images are the star of the show on Instagram, but don’t overlook the attention-grabbing power of awesome captions.

A well-crafted caption draws your Instagram followers deeper into the story of your brand. It can be the difference between someone liking your photo and then just scrolling on and someone taking the time to visit your site to learn more about you. And because so many brands — even big ones — still overlook the power of captions, putting some extra effort to make yours special makes you instantly stand out.

The first Instagram account that made me realize the allure of great captions …