How I Do Pinterest: Katie Carlson, ImproveNet/CraftJack
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today, we meet Chicago-based Katie Carlson, who does content marketing and social media for ImproveNet.com. The home-improvement site has been owned by CraftJack, a service that connects home-improvement professionals with homeowners, since 2013.
It’s fitting that Katie Carlson pins home-improvement ideas from an office that won an award for interior design.
Katie Carlson of CraftJack/ImproveNet
At CraftJack’s headquarters, the entry hall is a series of portals that represent phases of a home construction project. The theme …
5 Ways to Gain Instagram Followers with Great Writing
Compelling images are the star of the show on Instagram, but don’t overlook the attention-grabbing power of awesome captions.
A well-crafted caption draws your Instagram followers deeper into the story of your brand. It can be the difference between someone liking your photo and then just scrolling on and someone taking the time to visit your site to learn more about you. And because so many brands — even big ones — still overlook the power of captions, putting some extra effort to make yours special makes you instantly stand out.
The first Instagram account that made me realize the allure of great captions …
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Get To Know Your Audience Using Social Media — 10 Tools to Help
To be successful on social media, you have to know your audience.
Imagine you were giving a speech. What if you walked into a room with no idea who was there? What if you didn’t know what the event was even about or why people had showed up? You might kill it, or you might bomb. There would be no way to tell.
Unless you’re looking for that kind of social experiment, you’d probably prefer to come into the room with a little more information and insight that would help you prepare.
Your message for this hypothetical speech would likely get across better if you …
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Mary Meeker’s 2015 Internet Trends Report Reveals Visual Is King
We’ve had a hunch (a pretty good one) that visual content was on the rise for a while. This week, we got more proof. Mary Meeker released her annual Internet Trends report this week. A partner at the VC firm Kleiner Perkins Caufield & Byers, and former Wall Street analyst, Meeker has been publishing her look at what is emerging and declining in tech for the last 20 years. The tech world eagerly awaits her report every year and lately the social marketing world has been doing the same.
The biggest news from the report in our world is how much visual content is being …
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