5 Brands That Make Customers the Star on Social Media
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. …
How I Do Pinterest: Katie Carlson, ImproveNet/CraftJack
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today, we meet Chicago-based Katie Carlson, who does content marketing and social media for ImproveNet.com. The home-improvement site has been owned by CraftJack, a service that connects home-improvement professionals with homeowners, since 2013.
It’s fitting that Katie Carlson pins home-improvement ideas from an office that won an award for interior design.
Katie Carlson of CraftJack/ImproveNet
At CraftJack’s headquarters, the entry hall is a series of portals that represent phases of a home construction project. The theme …
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How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs
You spend hours a day pinning, or load up your boards for the next several days using Viraltag. But many people are asking, “How do I really know if what I’m doing on Pinterest is working?”
Whether you’re managing your own account or someone else’s account, you want to figure out which of your boards are doing well and which are falling flat.
Why is that important?
It’s important because it will tell you if you should continue with your current Pinterest marketing plan or if you need to change your tactics.
I like to think of it this way: Have you ever wanted to lose weight and decided you …
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Schedule Pins on Pinterest Secret Boards Now Using Viraltag
You asked for it. We heard you, and we built it.
We’re happy to announce that beginning today, you can use Viraltag to schedule pins to your Pinterest Secret Boards! (Click here to tweet the news)
We all have some things we want to keep private. Pinterest users are pinning wish lists, gift ideas, and brainstorms that they aren’t ready to reveal to the public on Secret Pinterest Boards. While you have a choice to invite specific users to your secret boards, these boards are kept private from your broader followers.
Marketers are finding secret boards to be a useful tool to plan, coordinate, and execute on …
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Why Pinterest Is Important To Businesses
Pinterest is an online visual discovery tool that allows users to discover things that inspire them, things they want to do, see or buy and sometimes even things they didn’t know they were looking for.
Users share and collect their favorite pictures and videos based on their interests. The sharing of these pictures with other users on Pinterest is what gives your business more exposure.
THE BIG MISTAKE
Like Facebook and Twitter, Pinterest can be used personally or for business. Businesses mistakenly think that Facebook and Twitter are the only obvious choices for their business. In many cases Pinterest would be a …
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7 Reasons Why Your Blog Must Have Visuals to Increase Engagement
7 Reasons Why Your Blog Must Have Visuals to Increase Engagement
(Pinterest Rules the Visual Internet & Other Social Platforms Are Jumping In)
The visual internet is exploding and other social networks are doing everything they can to maximize their use of images to increase engagement.
Sadly many of the bloggers have not caught on yet…
One of the biggest mistakes I often see in blogs and articles is that the writer does not include images.
It’s unfortunate because I come across great articles I want to share on socials but there’s no image! …
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15 Guaranteed Ways to Create Pinterest Marketing Magic
Pinterest Expert Shares 15 Guaranteed Ways to Create Pinterest Marketing Magic
When it comes to social media marketing, some marketers & entrepreneurs think that Pinterest is only about women just pinning a bunch of pretty pictures about clothes, handbags and food.
While Facebook and Twitter seem to be the obvious choice for most businesses Pinterest has gained huge momentum and is now the 2nd largest driver of traffic from social media sites (next only to Facebook).
If you do not keep up with the times you will fall behind. The Pinterest …
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7 Lazy Pinterest Activities You’re Making
Pinterest Expert Shares 7 Lazy Pinterest Activities You’re Making
Are you using Pinterest for business?
Are you doing it “right”?
How do you know you are exactly?
Truth is, most people are not “doing it right” and I’ve studied over 1000 business Pinterest pages.
Okay, so you’re probably thinking I’ve just posted a bunch of pretty pictures so why the heck am I not getting more repins and why aren’t I getting any followers!
Like I tell my clients over and over effectively managing Pinterest, like any other social …
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22 ways images go viral on Pinterest based on latest proven research
22 ways images go viral on Pinterest based on latest proven research
Pinterest is driving more buying traffic to businesses than any other social media platform including Facebook. The power of visuals in action.
Regardless of what type of business you are in if you can find a way to be successful on Pinterest it is in your best interest to do so.
The Service Provider Myth
You’re thinking “I’m a service provider and I don’t have pretty images to share. I guess that means I should forget about Pinterest!”
Wait a …
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13 Ways To Rock Your Pin Descriptions To Get Massive Clicks Throughs
13 Ways To Rock Your Pin Descriptions To Get Massive Clicks Throughs
One of the biggest mistakes I see being made over and over again is how Pinterest users ignore crafting eye grabbing, attention sucking pin descriptions.
I often just see hashtags, or one liners, or even just one word. I think it is because it is so much for fun to pin while creating pin descriptions feels more like work! Guess what? It is!
Pinterest gives you 500 characters to work with but according to Dan Zarrella …
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8 Reasons Why Ignoring Pinterest Group Boards is a Costly Mistake
Pinterest Expert Shares 8 Reasons Why Ignoring Pinterest Group Boards is a Costly Mistake
I hear these same two questions over and over:
How do I create more content because I simply don’t have enough images?
What’s the fastest way for me to build my followers?
Unfortunately many businesses go on Pinterest without having a plan of how they want to achieve their goals on Pinterest. The good news is regardless of what your goals are on Pinterest you need to do two things to get more content …
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Pinterest Video Tutorial: 3 Critical Steps for Optimizing (SE0) Your Pinterest Page To Rank High On Search Engines
Pinterest Expert Reveals 3 Critical Steps for Optimizing (SEO) Your Pinterest Page To Rank High On Search Engines
Before you start pinning away there are a few things you need to do so that you’re Pinterest business account is set-up for success. I have said this several times before, you may have the greatest images or products but if no one can find you on Pinterest then you’ll have to work even harder to make sales and who wants to do that - work smarter, not harder.
I will reveal a proven 3 …