Back To School on Social Media: 5 Accounts To Follow To Learn Something New
Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
5 Brands That Make Customers the Star on Social Media
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. …
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Webinar Recap: Mapping Your Pinterest Strategy
We hosted a fun and very educational webinar yesterday with Pinterest strategy expert Anna Vanlandingham, of the blog PinterestPro.com. She walked us through how to navigate Pinterest and determine how to best drive your business or brand to success on the platform.
If you missed the webinar in person, make sure to check out the recording. You can watch the video here.
Or check out the slide deck we shared on SlideShare.
Anna shared some great insights during the presentation. One especially valuable piece of advice was around timing and topic. Certain days of the week are more popular for certain topics on Pinterest. …
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How I Do Pinterest: Katie Carlson, ImproveNet/CraftJack
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today, we meet Chicago-based Katie Carlson, who does content marketing and social media for ImproveNet.com. The home-improvement site has been owned by CraftJack, a service that connects home-improvement professionals with homeowners, since 2013.
It’s fitting that Katie Carlson pins home-improvement ideas from an office that won an award for interior design.
Katie Carlson of CraftJack/ImproveNet
At CraftJack’s headquarters, the entry hall is a series of portals that represent phases of a home construction project. The theme …
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23 Social Media Tips We Learned at #BlogHer15
I’m back from an inspiring and information packed few days at #BlogHer15. The annual conference from She Knows Media featured speeches and workshops led by women who have succeeded in bringing their voice to the masses using online tools.
I spent the few days with my notebook open, writing down everything I learned about which tactics and tools lead to the best results. I heard new tips for success on the old networks Facebook and Twitter, learned how to stop playing around on Instagram and Pinterest and actually use them to grow your business, and got an overview for getting started on new platforms Snapchat, Meerkat, and Periscope.
True to the theme …
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How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs
You spend hours a day pinning, or load up your boards for the next several days using Viraltag. But many people are asking, “How do I really know if what I’m doing on Pinterest is working?”
Whether you’re managing your own account or someone else’s account, you want to figure out which of your boards are doing well and which are falling flat.
Why is that important?
It’s important because it will tell you if you should continue with your current Pinterest marketing plan or if you need to change your tactics.
I like to think of it this way: Have you ever wanted to lose weight and decided you …
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