3 Things Social Media Managers Can Learn from Filmmakers
At more than a century old, filmmaking is an ancient art compared to social media. In the last one hundred years, filmmakers have developed and honed storytelling techniques that have become de rigeur in the industry.
Social media managers trying to tell a story about their brands can learn a lot by paying attention to these masters. The medium is different but the art can be the same.
Here are three techniques all social media managers should study.
1. Storyboarding
Filmmakers plan ahead and know in advance what shots they need. Storyboards are hand-drawn (and often now, computer-generated) animations that serve as a visual outline. …
5 Instagram Tips I Learned By Posting for a Teen Book Festival
If your business is trying to reach teens, Instagram is where to find them. In a survey of teens this summer, 32 percent named Instagram as the most important social network.
I’ve gotten a firsthand glimpse of what teens enjoy on their go-to social network through my volunteer gig for the Texas Teen Book Festival. Held each fall in Austin, Texas, the festival brings beloved YA (young adult) authors like Jenny Han and Suzanne Young to town and draws flocks of teen (and grown-up!) fans to see them.
One of the ways I help out is posting to the festival’s …
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7 Apps to Create the Best Instagram Photo
Do you ever wonder why your photo on Instagram gets only 15 likes, when another brand posts the same photo and gets 1,000 likes?
Perhaps they used great hashtags to get discovered or already had a large following. But maybe their version of the same photo just looked better.
On Instagram your posts compete with the 70 million other photos shared every day. Making your photos stand out in that busy stream requires creativity.
A simple photo sharing app at its core, Instagram is all about engaging images. Adding a filter, an interesting texture, or a cool overlay can get you more …
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How To Use Social Media To Plan the Best 4th of July Party
The Fourth of July is not only a historic day, but it is also a day to throw a fun-filled party with amazing fashion, games, food, cocktails, and of course, fireworks.
Planning this party can be quite difficult, as there are a lot of factors to worry about. However, social media is a great source for unique and interesting ideas for your celebration. At Viraltag, I help in creating consistent branding and imagery throughout our social media accounts. While doing this, I found that planning a party can be very similar to developing a social media strategy. It takes time, …
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Five Ways To Convince Dad Social Media is Awesome This Father’s Day
Parents on social media are the best.
I succeeded in convincing my dad to join Twitter a few years ago. A week after he signed up he sent out his first Tweet: “Tiger Woods”. He hadn’t learned the difference between the search and compose boxes yet.
(Sorry Dad, that story was too good to keep to myself. Happy Father’s Day!)
For those of you who haven’t had the joy yet of getting Dad on social media, we have some advice. Your dad may be surprised to learn how much he has to gain from getting on Twitter, Facebook, Instagram or Pinterest. It’s good for more than …
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