Have
you heard the buzz about storytelling in marketing circles? No longer should
your posts be independent pieces of marketing fluff – it’s all about the bigger
picture these days. And visual stimulation is one of the most important aspects
of a successful marketing approach. Indeed, according to a report by Adobe
(albeit back in 2013), posts with visual images get 650 times more interest
than those with pure text. And those number shave only been going one way
since, with attentions sands getting shorter and shorter.

What’s
it all about then? What is visual storytelling? Well, it’s pretty much as it
sounds: the ability to tell a narrative through …