Visual Content Marketing Expert Reveals 5 Pinterest Boards That Every Service Business Must Include In Their Content Strategy
Visual Content Marketing Expert Reveals 5 Pinterest Boards That Every Service Business Must Include In Their Content Strategy
Regardless of what type of business you are in, it is important that you find a way to be successful on Pinterest because Pinterest is driving more buying traffic to businesses than any other social media platform including Facebook.
Shoppers for your services are on Pinterest so you need to be there too grabbing their attention and sending them to your website.
Visual and product-oriented, Pinterest is a social platform for e-commerce and its rise in sales attribution is probably correlated to the growth of its user base. So it’s safe to say that it’s a no-brainer to be on Pinterest if you are selling products.
But… you’re thinking “I’m a service provider and I have no pretty images to share. I guess that means I should forget about Pinterest!” Wait a minute, before you decide to tank Pinterest learn how easy it actually is for service businesses to leverage Pinterest. Yes you do need images and loads of them! And the more original content you can share on Pinterest the more buyers you potentially send back to your website which leads to sales. Keep reading to learn how to do it.
Here are the 5 boards service providers can create to get more followers & traffic:
1) Blog Posts
Blogging takes time, yes I get that, but it’s essential and it will definitely help with your SEO (which means more traffic to your website). More importantly your blog posts help you make a connection with your potential clients especially if you’re not utilizing the more common social networks such as Facebook and Twitter.
The trick is to have at least one image in your blog post so that people can pin your content. It doesn’t have to be an over the top image, as a matter of fact less is more. It’s important to include some info on your photo such as the blog title and your website URL. If you have zero knowledge about how to create graphics you can certainly use a tool such as PicMonkey or Canva. If you don’t have the time then hire somebody to do your blogs for you but this is what it takes to be successful on Pinterest if you are a service business.
2) Customer Testimonials
Testimonials show potential clients what makes you great & trustworthy. They convey a sense of proven results as well as providing a feeling of comfort for readers showing them that other people like them were successful with your service. FACT: There are several research reports that powerfully show that buyers trust a stranger’s opinion more than that of the brand (your business).
3) Lead Generation Freebies
What this basically means is that you’re giving something away (like a special report or an article) in exchange for the prospect’s email address. Emailing is another great way for you to connect with your potential clients to educate them and promote your services. . Utilizing direct marketing through email is a great way to promote your website, share a special offer, educate, inform, inspire or distribute information an upcoming event.
Below and center of the row is an example of a board that features a free chapter of the Pinterest Marketing for Business course created by Pinterest Expert Anna Bennett.
4) Before and After
Before and after images are a great way to promote yourself if you’re a;
- fitness trainer
- hair stylist
- plumber
- painter
- dentist
- landscaper
- fence maker
- cabinet maker
- car detailer
- power washer
- roofer
- welder
- auto body shop
- interior designer
- decorator
- event planner
- plastic surgeon
- make-up artist
- sofa recovering
- closet organizer
- carpet cleaner
- weight loss counselling
- graphic artist
- copy writer
- SEO consultant
- Social media manager
Etc.
When people see before & after images of people enjoying and celebrating success with your services they’ll be more motivated and inspired to contact & potentially hire in order to achieve the same results.
Here’s another example of a contractor who does not have products to sell but has showcased his work by showing you what they are capable of creating which entices shoppers. Remember, instead of you trying to sell a potential client about how great you are by telling them in so many words, the fact is visuals are processed 60,000 times faster in the brain than text. This is why visual content will continue to rule social media, after all “a picture is worth a thousand words” and it helps make the sale very effectively.
5) Create a special board to highlight your company’s team members.
Showing potential clients your personality behind your business name will make you appear more real and approachable. Use the description under each photo to write a bio of each person.
There’s a lot of press out there that says success on Pinterest is only about awesome professional images…wrong!
As you can see from these examples you don’t have to be a professional graphic artist or photographer to create images that showcase your service business. Remember that authenticity goes a long ways on Pinterest.
People like seeing behind the scenes images of you & your company because it humanizes your brand. Pinterest is about discovering things that ultimately inspire your prospects to take an interest in you. So customize the ideas above and find clever ways to showcase your value.
YOUR TURN
What types of boards have you created for your service business & what were the results?
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