Pinterest marketing strategies to boost website traffic
Why use Pinterest?
Really. Why?
Some of use it just ‘cos we like showing off new pics of our dog or latest experiment at cooking. Some use it to get more eyeballs for their site.
As you know, there are several major social networks. Facebook was accounted for more than 10% of overall traffic to publisher in September. Well, there’s no wonder why Facebook is the leading platform in social media. But the (not so)surprising fact is that Pinterest is on the second rank on the list, surpassing the traffic given by other social media platforms.
Pinterest is known as a pin board–style photo-sharing website. This is like a bookmark for all the photos you want to keep. Now that we are done with ‘Define-the-word’ time, here are some Pinterest marketing strategies that you can use to boost traffic to your website.
1. Create Your Own Pinterest Account
The first step of doing Pinterest marketing is, obviously, creating a profile or account for it. You will need profile for this because all of your Pinterest marketing strategies will revolve around it. More importantly, this is what your consumer will see. They will depend more on your profile because people depend their decision based on what they see.
So basically, you need to spend a lot of effort when building your profile. More importantly, you also need to consider giving all information needed by your consumer.
2. Optimize Your Website for Social Media
Obviously, if you have a business website, then more likely you want some traffic from other sources. As stated above, since Pinterest can help you a lot to gather referral traffic, you can optimize your website for social media. Doing the correct Pinterest marketing and doing the right strategy can also determine whether people will come to your website or not.
You can start by adding a hover “Pin It” button to every image you have in your website. This can help people to pin your images without any hassle. The good thing in that is when they pin an image from your website, you will have a link that links back your website. That is how Pinterest can give you a lot of referral traffic.
3. Customize Your Images
Pinterest environment is more on visuals and less videos. In doing Pinterest marketing, it is important to give a lot of effort on creating your image. If you have a business, it is recommended that you create your own image.
Just like in other social media websites, there are certain rules about the sizes. In Pinterest, you can notice that when you uploaded an image, it will automatically be on thumbnail. There are some cheat sheets on the sizes of image for Pinterest. But you can always create your own size for your image.
4. Create Designated Boards
Creating board is a good way to promote different photos and also gives links back to the site where it came from. Creating different board and designating them is a good idea. Why? Well, no one wants to look the same thing over and over.
It is like watching the same channel over and over again, which is not good if you are building your audience online. It is better if you create different board of different topics. It is always possible to do that since there are lots of categories you can choose from Pinterest.
5. Image Name, Image Title, and Description
You can notice that in Pinterest, there are fields that you need to fill up when pinning a photo. They also play a large part on doing Pinterest marketing and management. Well, they don’t only serve the purpose of having a description or title, actually they serve another purpose. If you are not aware yet, Pinterest has its own search engine, right?
Just like other social networking sites where people usually do searching, they have different search engines and most of them have their own algorithm on knowing how good a content or photo is.
Since Pinterest has its own algorithm, this means that there are factors where Pinterest look to know the weight of your post. Well, I can’t say I know the algorithm because I doubt someone will know except for Pinterest itself. But I can say that there are factors that can affect your search rankings in Pinterest.
The image name or the filename itself, the image title, and the description of the image can affect your search rankings in Pinterest. Yes! Even though I don’t know how the Pinterest algorithm works, this factor has surely something to do with it. Since no system can read any image for its algorithm, most search engines value more on text.
6. Make Your Pinterest Profile and Boards SEO friendly
As addition to above, making all your content in Pinterest search engine optimization (SEO) friendly can also help you rank in the searches. But making it SEO friendly not only can rank you on Pinterest but also can help you rank on other search engines .
It is simple, if you want to make people find your content then make it as SEO friendly as possible. Why? Well, no one will find out what you have done for your business without those search engines. Being friend with them can give you a boost. Yes! Basically, when search engines find your content , they will rank it according to its relevance, which can help a lot when it comes to traffic.
Well, there are many more strategies but these are the most fundamental ones. To know more, stay tuned to Viraltag.
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