Social Media Boot Camp: Which Social Media Platform is right for yo...

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FORPEGFITZPATRICK

http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/
Social Media drive...

LinkedIn Pinterest
SOCIAL MEDIA ACROSS SOCIAL PLATFORMS
Instagram Twitter
Facebook
Source: PEW Research Center http://www....

• Demographics
• Tools
• Who to follow to learn
the platform
• How to share your blog
on the platform.
• Q & A for each se...

31% of adults 30–49
30% of adults 50–64
23% of adults 18–29
21% of adults over 65
LINKEDIN DEMOGRAPHICS
PEW Research Cente...

1. Short form updates
2. Publish full articles on LinkedIn Publisher
3. Create and share SlideShare presentations
4. Join ...

• EXPERTS
• Viveka von Rosen
• Melonie Dodaro
RESOURCES FOR LINKEDIN
10
Stay up-to-date on LinkedIn

87% of adults 18–29
73% of adults 30–49
63% of adults 50–64
56% of adults 65+
FACEBOOK DEMOGRAPHICS
PEW Research Center ht...

1. Upload native videos
2. Short text updates with links
3. Create longer posts with more content
4. Start conversations w...

• Likealyzer.com
• Sprout Social
• Buffer
• Short Stack for contests
and giveaways
• Post Planner
TOOLS FOR FACEBOOK
15

• EXPERTS
• Mari Smith
• Andrea Vahl
• Jon Loomer
• Post Planner blog
RESOURCES FOR FACEBOOK
16
Stay up-to-date on Facebook

34% of adults 18–29
28% of adults 30–49
27% of adults 50–64
17% of adults 65 and over
PINTEREST DEMOGRAPHICS
PEW Research ...

1. Build your Pinterest presence with 10 boards with 10 pins
each
2. Add your own original pins for your blog content
3. R...

• Tailwind App
• Buffer
• Canva to create images
TOOLS FOR PINTEREST
21

• EXPERTS
• Kelly Liebermann,
#PinChat
• Jeff Sieh, Manly Pinterest
Tips Show
• Vincent Ng
• Cynthia Sanchez, Oh So
Pinter...

53% of 18–29 year olds
25% of 30–49 year olds
11% of 50–64 year olds
6% of people 65+year olds
INSTAGRAM DEMOGRAPHICS
PEW ...

• Iconosquare
• Sprout Social
• Tags for Likes app
• Evernote
• Trello
TOOLS FOR INSTAGRAM
27

• EXPERTS
• Sue Zimmerman
• Jenn Herman
• Hilary Rushford
• BOOK
• Instagram Power
RESOURCES FOR INSTAGRAM
28
Stay up-to-d...

37% of adults 18–29
25% of adults 30–49
12% of adults 50–64
10% of adults 65+ and over
TWITTER DEMOGRAPHICS
PEW Research C...

• Buffer
• Sprout Social
• Social Bro
• Tweetdeck
TOOLS FOR TWITTER
33

• EXPERTS
• Kim Garst
• Rebekah Radice
• BOOK
• Twitter 2.0
RESOURCES FOR TWITTER
34
Stay up-to-date on Twitter

PegFitzpatrick.com
• The Art of Social Media
• @PegFitzpatrick
HOPE YOU LIKED THE PRESENTATION!
35
Find me on the socials!

Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

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